Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

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Original data graphic for Class Utilization and No-Show Measurement for StudiosCapacity measurement

Class Utilization and No-Show Measurement for Studios

Utilization is only meaningful when capacity, bookings, attendance, and no-shows are recorded separately.

A measurement design for capacity, attendance, waitlists, and no-shows that separates demand from scheduling and member behavior.

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