Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

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Original data graphic for What a trial-pass conversion rate misses when passes are sharedmeasures

What a trial-pass conversion rate misses when passes are shared

A local measurement review, not an industry conversion benchmark.

A measurement note for fitness studios that want a trial-pass conversion rate that survives shared households, duplicate profiles, and passes redeemed by someone other than the buyer.

Original data graphic for Choose no-show log measures that can be defendedmeasures

Choose no-show log measures that can be defended

A bounded local review, not an industry benchmark.

A grounded fitness studio support note for studio and gym owners: no-show log with explicit evidence, decision rights, and a verified close.

Fitness research and benchmarks | Fitness VA