Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

Older-adult participation

Measuring leisure-time inactivity among adults 50 and older

27.5% of U.S. adults aged 50 and older reported no leisure-time physical activity in 2014

A CDC surveillance finding to help fitness teams separate age-specific population data from member records.

Published August 11, 2026