Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

Retention measurement

Member Retention Measurement: Defining Active, Paused, and Churned

Retention depends first on whether a paused membership is counted as active.

A measurement design that separates active, paused, and churned members so studio retention figures describe what actually happened.

Published October 22, 2026