Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

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Original data graphic for What does group-class roster turnover actually measure?Studio operations

What does group-class roster turnover actually measure?

A roster change is a participation event, not an outcome

A research brief on interpreting additions, removals, and repeat attendance in group fitness rosters without confusing participation records with program outcomes.

Original data graphic for Fitness program retention cohorts: definitions before percentagesStudio operations

Fitness program retention cohorts: definitions before percentages

Only about half of adults meet the Physical Activity Guidelines for aerobic physical activity.

Analyzing fitness program continuation through detailed cohort event tracking reveals nuanced member behavior beyond simple churn rates, informing targeted strategy.

Original data graphic for Fitness class capacity utilization review methodStudio operations

Fitness class capacity utilization review method

150 minutes of moderate activity per week is a public adult guideline, not a class utilization measure

A sourced method for reviewing seats, attendance, cancellations, and waitlists without confusing a local operating ratio with public activity guidance.

Original data graphic for Fitness member feedback response researchStudio operations

Fitness member feedback response research

The CDC adult activity reference uses a weekly 150-minute moderate-intensity threshold

A research brief for organizing member feedback, response ownership, and escalation boundaries without turning comments into unsupported satisfaction claims.

Original data graphic for Fitness class waitlist capacity researchStudio operations

Fitness class waitlist capacity research

74,200 projected annual openings

A sourced research brief on the number of places held, released, and filled on a class waitlist for fitness operators, with definitions, evidence controls, and practical review steps.

Fitness research and benchmarks | Fitness VA