Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

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Original data graphic for Reading a class cancellation cluster without calling it demandscheduling

Reading a class cancellation cluster without calling it demand

A local cancellation review, not an industry demand benchmark.

A scheduling analysis method for fitness studios that want to separate a real demand signal from cancellations caused by staffing, room changes, weather, and late roster edits.

Original data graphic for Contact-minutes reveal front-desk workload that ticket counts hideworkforce

Contact-minutes reveal front-desk workload that ticket counts hide

A local workload review, not an industry staffing benchmark.

A staffing measurement note for fitness studios that want to compare front-desk workload across phone, text, email, and walk-in contacts without counting every ticket as equal.

Original data graphic for What a trial-pass conversion rate misses when passes are sharedmeasures

What a trial-pass conversion rate misses when passes are shared

A local measurement review, not an industry conversion benchmark.

A measurement note for fitness studios that want a trial-pass conversion rate that survives shared households, duplicate profiles, and passes redeemed by someone other than the buyer.

Original data graphic for Choose no-show log measures that can be defendedmeasures

Choose no-show log measures that can be defended

A bounded local review, not an industry benchmark.

A grounded fitness studio support note for studio and gym owners: no-show log with explicit evidence, decision rights, and a verified close.

Original data graphic for Decide who belongs in the class roster framepopulation

Decide who belongs in the class roster frame

A bounded local review, not an industry benchmark.

A grounded fitness studio support note for studio and gym owners: class roster with explicit evidence, decision rights, and a verified close.

Original data graphic for Draw a trainer credential sample that can be repeatedsampling

Draw a trainer credential sample that can be repeated

A bounded local review, not an industry benchmark.

A grounded fitness studio support note for studio and gym owners: trainer credential with explicit evidence, decision rights, and a verified close.

Original data graphic for Frame the member intake question before collecting dataframing

Frame the member intake question before collecting data

A bounded local review, not an industry benchmark.

A grounded fitness studio support note for studio and gym owners: member intake with explicit evidence, decision rights, and a verified close.

Fitness research and benchmarks | Fitness VA