Fitness research

Sourced fitness benchmarks for better operations

Each brief leads with a liftable statistic, a clear table, and direct links to public sources.

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Original data graphic for Fitness program retention cohorts: definitions before percentagesStudio operations

Fitness program retention cohorts: definitions before percentages

Only about half of adults meet the Physical Activity Guidelines for aerobic physical activity.

Analyzing fitness program continuation through detailed cohort event tracking reveals nuanced member behavior beyond simple churn rates, informing targeted strategy.

Original data graphic for Fitness studio referral attribution: a cautious evidence frameworkMarketing measurement

Fitness studio referral attribution: a cautious evidence framework

Only 26% of marketers report having accurate data on which channels are driving customer acquisition.

Studios face a challenge in attributing referrals when members encounter multiple channels. This brief outlines a cautious evidence framework for tracking complex customer journeys.

Original data graphic for Online fitness check-ins and privacy boundaries: a field design reviewDigital coaching

Online fitness check-ins and privacy boundaries: a field design review

Organizations increasingly face the challenge of managing privacy risks inherent in data processing.

Reviews online fitness check-in design to support administrative handoffs, safeguarding health data privacy and professional decision-making with NIST and HIPAA insights.

Original data graphic for Trainer schedule coverage records: a research method for fitness operatorsFitness workforce

Trainer schedule coverage records: a research method for fitness operators

Employment of fitness trainers and instructors is projected to grow 10 percent from 2022 to 2032, much faster than the average for all occupations.

Examines how fitness businesses can move beyond basic scheduling to verify and record actual trainer coverage, ensuring operational integrity, client safety, and compliance through structured administrative support.

Fitness research and benchmarks | Fitness VA